How has the impact of new and digital media allow the audience to time shift and watch their programmes online such as BBC Iplayer and 4OD instead of following scheduled timing.
4- Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)?
BBC Audience Information
January - March 2011 - BBC TV Research ..
Average Weekly Research and Average Weekly Time Spent per User:
Television viewing in the UK remains strong, despite the wide range of media competing for viewers’ time. Across its nine television channels the BBC reached nearly 88 per cent (50 million) of the UK public aged 4+ on average in January – March 2011. And they spent over 11 hours a week on average watching BBC television.
BBC Digital Media Services Research ..
How does the BBC measure research of BBC digital media services?
Unlike Television and Radio, there is no industry standard for online measurement within the UK; therefore the BBC uses a wide range of sources to assess performance of BBC Online. The number of people consuming BBC digital media services (BBC Online and Red Button) is measured via bespoke surveys - in which people are asked which services they have used within a week. Time spent Online is not included due to the lack of an industry standard and a consistent methodology for online measurement.
How many people consume BBC digital media services each week?
January – March 1 2011 - Online & Mobile
41.8 per cent (20.2 million) of UK adults used BBC Online and BBC Mobile in an average week. This equates to 57.4 per cent of those who have access to the internet in the UK.
Red Button
30 per cent of UK adults with digital TV (12million) pressed the Red Button to access a variety of BBC Red Button services in an average week.
From all this research, I can conclude that the size of the audience isn't different than before the impact of new and digital media because the audience viewers is still higher than the BBC iplayer.
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