How has the impact of new and digital media allow the audience to time shift and watch their programmes online such as BBC Iplayer and 4OD instead of following scheduled timing.
3- What impact has there been on how the media institution now has to produce the texts and the way in which the texts/ products are distributed and exhibited? This should involve a detailed textual analysis of at least 3 texts to demonstrate the point.
What impact has there been on how the media institution now has to produce the text and the way the texts are distributed and exhibited? This should involve a detailed textual analysis of at least 3 texts to demonstrate the point.
Text One:
In terms of how the BBC produce a text is still the same as before because of the TV License, people having to pay £145.50 annual:
How the licence fee was spent in 2012/13:
Between 1 April 2012 and 31 March 2013 the cost was £145.50 – the equivalent of £12.13 per month or just under 40p per day. The BBC used its income from the licence fee to pay for its TV, radio and online services, plus other costs, as shown below.
TV
£7.69 per month per household
£7.69 per month per household
Radio
£2.08 per month per household.
Online£2.08 per month per household.
£0.55 per month per household.
The BBC hasn't had to change a lot in the way they produce a text because people are still paying to use BBC iplayer - 55p per month. Hence the reason why Tony Hall wants to extend the license fee because people now rely much more on BBC iplayer and use it through their tablets or ipads. The normal channels - BBC One and BBC Two, people are charged £7.69 per month which before used to be effective but because new and digital media has improved over the years people have adapted to using BBC iplayer more therefore, taking more out of the website than the channels - Tony Hall believes increasing the License fee would be better because people now use it more.
In terms of distributing and exhibiting the text, in the past the only way to watch TV was on the Television but now TV is distributed through E-Media, BBC iplayer. BBC iplayer consists of all the BBC channels, from BBC One to CBBC and the website has now introduced the download button, so people can now watch their programmes offline for up to 30 days, no longer needing internet. Slowly, slowly people have changed the way they consume TV therefore changing the way the BBC distributed and exhibited their texts.
Text Two:
Channel 4 is a publicly-owned, commercially-funded public service broadcaster. They don't receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit. The media institution being Channel 4, is predominantly funded by advertising and sponsorships, the main source for consuming Channel 4 programmes is through E-Media therefore channel 4 has to provide more content online which means loosing money from adversing and sponsorships.
In terms of the way the texts are distributed and exhibited, the website is targeted at the younger audiences, the way the website is exhibited is quite stylish and modern. Because people don't watch the traditional programmes it loses revenue and the money made through advertising. Unlike other broadcasters such as ITV, Channel 4 is not shareholder owned. In addition to the main Channel 4 service, their portfolio includes E4, More4, Film4 and 4Music, as well as an ever-growing range of online activities that includes channel4.com, Channel 4's bespoke video-on-demand service 4oD and standalone digital projects. Through its film arm Film4 Channel 4 is also a key supporter of British film making talent.
Text Three:
ITV Player is an online video on demand service accessible though the main ITV website itv.com. The service offers a variety of programmes from homegrown programming to imports across ITV, ITV2, ITV3, ITV4 and CITV. Some sports programming is available to watch again via the service, the 2010 FIFA World Cup and highlights being examples. Programmes are available for 30 days on the site after being first shown on ITV. The service was originally called ITV Catch Up but was then rebranded 'ITV Player' on 5 December 2008 as part of ITV’s aim to create a recognisable and consistent brand for video-on-demand content across the web and TV. This shows that the media institution ITV player has changed the way they produce the text because the E-Media side is more popular, they have to keep up with the new and digital improvements.
In terms of distributing and exhibiting the text, they've changed the website to make it look more modern and interesting. They've made it easier to use which would attract more people. New and digital media's made the impact because people no longer use the traditional way of consuming a text, through television. They now want more from the website. This loses money in terms of advertising because ITV relies heavily on the money from advertising.
In terms of distributing and exhibiting the text, they've changed the website to make it look more modern and interesting. They've made it easier to use which would attract more people. New and digital media's made the impact because people no longer use the traditional way of consuming a text, through television. They now want more from the website. This loses money in terms of advertising because ITV relies heavily on the money from advertising.
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